Overview
Senior Search Specialist
Tentwenty is looking for a senior search specialist with extensive experience in SEO and SEM. The candidate will be responsible for initiating and managing campaigns focused on increasing our search engine visibility, driving visitors to the website, and generating new leads.
Responsibilities
- Work closely with the sales team and support their initiatives
- Implement SEO and paid advertising strategies for Tentwenty
- Research and identify target keywords and implement them within the content and paid advertising campaigns
- Content creation and optimisation for websites, blogs, and other digital platforms as required
- Develop and implement link-building strategies like 3rd party outreach, guest blogging and shareable content
- Estimate and manage monthly budgets
- Collect and analyse data, research competitors and identify trends in order to achieve maximum ROI for paid search campaigns
- Set up and manage PPC/CPC, remarketing, and social media advertising campaigns
- Monitor and report on KPIs, using Google Analytics, Adwords, and social insight tools
- Generate monthly reports on SERPs and advertising engagement for our brand
- Use Linkedin to grow the tentwenty brand
Qualification
- Proven SEO experience, including content creation, keyword research, and reporting
- Proven SEM experience managing ad campaigns across search engines, particularly Google
- Understanding of digital marketing and how SEO/SEM fits into more significant marketing initiatives
- Knowledge of technical aspects of SEO (HTML mark-up, canonical URLs etc) and the ability to implement as needed
- Up-to-date with the latest trends and best practices in SEO and SEM
- Experience with bid management tools, especially Google Adwords
- Experience with link-building campaigns (white hat only)
- Experience with Linkedin advertising and being able to grow the Tentwenty brand via this platform
- Strong understanding of website analytics tools, including Google Analytics
- Strong written and verbal communication skills
- Detail-oriented
- Experience using Tag Manager and/or remarketing platforms is a plus
- Experience with social media advertising is a plus
BS/MS degree in Marketing or SEO/SEM Certifications and appropriate experience will be considered.
About TenTwenty
At TenTwenty, we believe that the effective interplay between design and functionality is what sets our websites, web shops and apps apart from other digital agencies. We’re transparent with our customers and because we consider their projects to be our own, the results are beautiful, useful and responsive.
Rooted in a European work ethic with headquarters in Dubai, United Arab Emirates, all of our work is done from our gorgeous studio in the heart of Goa India. This allows us greater control over our output, as well as the ability to create a true family atmosphere with our staff and clients. Our doors are always open for a good cup of coffee and conversation.