Overview
Responsibilities:
· Research industry-related topics
· Prepare well-structured drafts using digital publishing platforms
· Create and distribute marketing copy to advertise our company and products
· Interview industry professionals and incorporate their views in blog posts
· Edit and proofread written pieces before publication
· Conduct keyword research and use SEO guidelines to optimize content
· Promote content on social networks and monitor engagement (e.g. comments and shares)
· Identify customers’ needs and recommend new topics
· Coordinate with marketing and design teams to illustrate articles
· Measure web traffic to content (e.g. conversion and bounce rates)
· Update our websites as needed
Requirements and skills:
· Proven work experience as a Content Creator, Copywriter or similar role
· Should have good knowledge of Photoshop, Illustrator and after effects
· Portfolio of published articles
· Hands-on experience with Content Management Systems (e.g. WordPress)
· Excellent writing and editing skills in English
· An ability to fact-check long-form content pieces
· Time-management skills
· Familiarity with SEO
· BSc in Marketing, English, Journalism or relevant field
About Scalenxt Global
ScaleNXT is a sales intelligence company focussed on the Hospitality and Tourism industry. With our unique creative strategies and best practices, we provide properties an effective solution to increase the value and profitability of their hospitality assets. Our diverse and experienced team comes at a fraction the cost of adding an in-house team. We work in developing pricing through revenue management and channel management, positioning through our sales and marketing team and promotion through our website and online reputation team. Our hospitality DNA of over 10 years comes from the varied industry experience of our founders with a pulse of the industry globally and locally.