Overview
Job Brief:
We are looking for an experienced and versatile Digital Marketing lead. Our ideal candidate will have experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Requirements:
? Perform research on current benchmark trends and audience preferences
? Design and implement social media strategy to align with business goals
? Set specific objectives and report on ROI for Social Media Team
? Communicate with followers, respond to queries in a timely manner and monitor customer reviews on social media
? Oversee social media accounts (should have a hands-on experience on Facebook, Instagram, LinkedIn, Twitter & Pinterest)
? Suggest and implement strategies to develop brand awareness, like promotions, offers, giveaways, influencer marketing & etc.
? Monitor traffic generated from social media on Google Analytics
? Collaborate with social media team & other teams like design, sales and management to ensure brand & team consistency
? Stay up-to-date with current technologies and trends in social media, design tools and applications
? Ability to explain what’s driving their teams’ performance in a concise and data-driven way
? Ability to identify and grow talent, lead, motivate and coach direct reports
? Proven ability to identify training needs and support development of programs
? High level of integrity as demonstrated personally and professionally
? Proven ability and passion to coach in one-on-one and also in a team setting with a clear data-driven approach and tangible output for agents to improve
? Outstanding customer service skills
? Excellent written and verbal communication skills. Comfort communicating with all levels of management and able to adjust messaging to different target audiences with to-the-point communication
? Excellent organizational skills and detail-oriented approach to problem-solving
? Demonstrated proficiency in multi-tasking and prioritization
? Understanding of business process improvement methods
? Understanding of departmental policies and procedures
So what are we looking for?
We need someone who has the skills to call themselves a Leader.
Someone with the below Skill Sets:
? Degree in marketing or a related field.
? Proven working experience of 2-3 years as a Social Media Team lead/ Social Media manager with experience in managing a team.
? Excellent communication skills.
? Previous experience in an Agency setup is preferred.
? Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
? Strong analytical skills and data-driven thinking & knowledge of analytical tools, Google Analytics, Facebook insights etc.
? Up-to-date with the latest trends and best practices in online marketing and measurement.
? Strong knowledge of the social media platforms such as Facebook, Instagram, LinkedIn, Twitter & Pinterest
? The ability to work under pressure and meet deadlines with goals.