Overview
We are seeking an experienced SEO Specialist to lead the development and execution of comprehensive SEO strategies that drive organic traffic, improve search rankings, and increase conversions. In this role, you will conduct in-depth keyword research, manage on-page and off-page optimization, and collaborate with content creators and developers to ensure technical excellence. Your responsibilities include auditing websites for technical issues, implementing schema markup, and maintaining effective SEO tools and software.
Key Responsibilities:
SEO Strategy & Execution: Develop strategies aligned with company and client goals, conduct keyword research, and drive organic growth.
On-Page & Off-Page Optimization: Optimize website elements (meta tags, headers, URLs) and manage link-building, guest blogging, and social bookmarking efforts.
Content & Technical Optimization: Collaborate with content teams to produce SEO-friendly content, perform regular site audits, and ensure technical best practices for improved site performance.
Performance Monitoring: Utilize tools like Google Analytics, SEMrush, and Ahrefs to analyze SEO metrics, produce regular performance reports, and make data-driven decisions.
Team Leadership & Client Relations: Mentor the SEO team, integrate SEO strategies across digital marketing efforts, and serve as the primary SEO contact for client communication and relationship management.
Key Performance Indicators (KPIs):
Growth in organic traffic and keyword rankings.
Improvement in technical SEO metrics such as page speed and crawl efficiency.
Increased conversion rates and enhanced engagement metrics.
Acquisition of high-quality backlinks and improved domain authority.
High client satisfaction and effective communication.
This role is ideal for a strategic thinker with a robust background in SEO, a passion for data-driven results, and strong leadership and communication skills