Overview
Job Description:
The SEM specialist for Prototyze will be responsible for the creation, execution, and optimization of paid search campaigns for multiple B2B websites.
Responsibilities:
Create, execute and optimize paid search campaigns using Google Ads, LinkedIn and Facebook and other platforms for Prototyze’s B2B websites
Regularly perform keyword research, optimization, and bid strategies on Google Ads, LinkedIn, Facebook and other platforms
Analyze data to identify trends and insights in order to continuously improve campaigns
Utilize analytics and reporting to drive optimization of campaigns in a cost-effective manner
Maintain an ROAS of at least 400%
Skills Required:
Detailed knowledge of search engine algorithms, bid management, and optimization tactics
Excellent keyword planning and research skills
Prior paid campaigns experience with Google Ads, LinkedIn, LinkedIn Matched Audiences and Facebook is essential
Expert working knowledge of Semrush / Ahrefs, Google Search Console, UA/GA4 and Google Tag Manager
Ability to insightfully track and report on competing websites
Preference will be given to candidates with B2B website experience as opposed to ecommerce & local campaigns
Proven history of delivering high conversions and ROAS
Stay informed on the latest trends and best practices in paid search advertising
Ability to handle multiple campaigns simultaneously
About Prototyze
We’re a venture studio based in Panjim, Goa that has launched multiple companies across two decades. They include ScreenRoot which focusses on human-screen interaction design; Synapse specializing in business communication, Deck Sherpa which is a PowerPoint Design Agency, Report Yak which focusses on corporate reports, Visual JuJu that’s focused on multimedia and a few upcoming ventures.