Overview
We’re looking for an analytical and creative Digital Marketing Manager who is highly analytical and can deeply empathize with our customers. You should love A/B testing, using data to make decisions, have experience using Google Analytics to drill down to conversion funnels, have experience with retention marketing (including life-cycle and trigger-based campaigns) and some form of marketing automation. You should be an excellent communicator, be persona-centric in your communication, and strive to deeply understand why customers buy our products and turn these insights into campaigns. You’ll work closely with our Product, UI, and Marketing team to accomplish your goals.
Responsibilities:
* Identify and optimize acquisition offers
* A/B test and develop ad copy and creative
* Optimise ads across various ad channels (Facebook, Instagram, Google Display, etc)
* Optimize landing pages and conversion funnels
* Plan our CRM campaigns for emailers and our app
* Develop and optimize lifecycle and trigger-based campaigns (ie. onboarding, churn, etc)
* Contribute to our community, social media, and other marketing strategies and planning
Qualification:
* 4+ Years of digital marketing experience
* Excellent English and writing skills
* Google Analytics Certifications
* Retention marketing experience for e-commerce or app
About Photojaanic
Your best memories and photos deserve to not be locked up and lost on devices.
Bring your best moments into your life. Photojaanic helps people print the stories they care about. We believe capturing moments and pursuing creative interests matters.
We're based out of Goa and Singapore. We design, develop, manufacture and market all of our products. Quality control and product innovation are important to us. We are also the exclusive marketer and manufacturer of the Kodak Collections premium range of photo albums.