Marketing Public Relations Specialist

Overview

Kilowott is seeking a dynamic and talented Marketing Public Relations Specialist to join our team. As a key member of the marketing department, you will be responsible for developing and implementing strategic PR campaigns to enhance the visibility and reputation of our brand in the IT services and digital marketing industry. The ideal candidate will have a strong background in public relations, excellent communication skills, and a passion for technology and digital marketing.

Responsibilities:

• Develop and execute strategic PR campaigns to promote Kilowott’s brand, products, and services to target audiences.
• Cultivate and maintain relationships with key media contacts, journalists, bloggers, and influencers in the IT and digital marketing industry.
• Write and distribute press releases, media pitches, and other press materials to generate positive media coverage and publicity for the company.
• Plan and coordinate media interviews, press conferences, and other events to showcase Kilowott expertise and thought leadership.
• Monitor media coverage and industry trends, and provide regular reports and analysis to management on PR activities and results.
• Collaborate with internal teams, including marketing, sales, and product development, to ensure alignment and consistency in messaging and branding.
• Manage crisis communications and reputation management strategies as needed to address any negative publicity or issues.
• Identify speaking opportunities, awards, and industry recognition programs to enhance Kilowott’s visibility and credibility.
• Stay up-to-date on industry news, emerging technologies, and best practices in PR and digital marketing to continuously improve and innovate PR strategies.
• Support other marketing initiatives and projects as needed, including content creation, social media management, and event planning.

Qualifications:

• Bachelor’s degree in public relations, communications, marketing, or a related field.
• 3+ years of experience in public relations, preferably in the technology or digital marketing industry.
• Strong writing and editing skills, with the ability to craft compelling and concise messaging for various audiences and channels.
• Excellent interpersonal and communication skills, with the ability to effectively collaborate with internal teams and external stakeholders.
• Experience managing PR campaigns and projects from conception to execution, including budgeting and reporting.
• Knowledge of PR measurement and analytics tools, such as media monitoring software and social listening platforms.
• Creative thinker with a passion for storytelling and innovation in PR and marketing strategies.
• Ability to thrive in a fast-paced, deadline-driven environment and adapt to changing priorities.
• Familiarity with digital marketing concepts and tools, including SEO, SEM, and social media, is a plus.