Digital Advertising Manager

Overview

Are you excited about working in an agile startup environment in Goa with an ever-changing industry rife with challenges, obstacles and growth opportunities, We need someone with a ‘bring it on’ attitude.

Skills:
1. Working knowledge of search engine optimization practices
2. Familiar with Google Analytics, Facebook ads, Google ads, Tag Manager

3. Social Media Calendars Shoot plans, campaigns, etc

Roles:

•  Be actively involved in SEO efforts (keyword, image optimization, Keyword ratio to content, etc)
• Launch optimized online adverts through Google Adwords, Facebook, Instagram, Linkedin to increase brand awareness and sales across the platform.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising, video advertising, Gmail advertising campaigns.
• Strategize and Plan a robust SEM Program for traffic growth: keyword discovery, expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
•  Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
•  Produce valuable & engaging content for the website and blog that attracts & converts our target group.
•  Evaluate and implement improvements on digital strategy.
• Research the latest digital tools and interactive trends.
• Optimize SEO.
•  Create integrated and cost-effective digital strategies.
• Drive value for the organization.
• Analyze and report on digital campaigns.
• Analyze customer and user data.
• Engage with clients, sales teams, and management.
• Map out how digital assets will be optimized for business results.
• Define and action digital events.
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).
• Research products, services and current strategies to identify new opportunities.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
• Build strong clients relationships through social media interaction.
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
• Oversee all the company’s social media accounts.
• Manage and improve online content, considering SEO and Google Analytics.
• Build and inbound marketing plan.
• Motivate digital marketing team to achieve goals.
• Monitor competition and provide suggestions for improvement.

We don’t look for A1 grades or a framed degree to join our agency in Goa. What you need to have are something beyond the books like the ones below:
– Openness to work in an ever on-the-go atmosphere of a startup
– Thorough knowledge of the digital marketing trends
– Willingness to work in a flexible work schedule
– Ability to meet deadlines and give better results in a short span of time
– Chooses a note online over notes on a paper.