Overview
Key responsibilities will include:
Amazon Advertising & Promotions
• Strategising and brainstorming brand objectives and targets with the CFO and CEO and reporting directly to the CEO.
• A pro-marketer on Amazon campaigns and has a proven track record of optimizing & scaling Amazon Ads campaigns with higher budgets and numerous campaigns.
• Creative content planning and briefing the content team to get the required marketing content.
• Constant coordination and meetings in-house/ online with Amazon account managers for planning and submitting various deals/discounts, and weekly/monthly, and quarterly promos.
• A thorough understanding and hands-on experience fixing listing errors like Price, variants, Image attributes, infringement notices, etc.
• Use of AI Analytics and Brand Metrics for Retention and optimizing the campaigns and their performance overhaul.
• Profitability, ROI, ACOS%, and scaling are the core strengths of the brand this goes without saying the core objectives to achieve.
Other channel Responsibilities
• Plan and execution of campaigns on Google ads and has working experience in optimization like shopping ads, search ads, and Performance max campaigns.
• Plan and execute campaigns on the Facebook business manager scale the traffic on the website and monitor conversion metrics.
• Actively monitor the self-serving ads on the Blinkit marketplace and scale the campaigns overhaul.
• Actively monitor keyword ranking positions and content optimization to overhaul SEO health.
• PPC (Pay Per Click)
• SMM (Social Media Marketing)
Added Advantages
• If a candidate worked or has experience in handling the Shopify website would be added an advantage
• If a candidate worked in his/her experience in a D2C coffee brand it would be a huge added benefit.
• If the candidate worked on any .com or .ae Amazon marketplaces would be an added advantage.
• Google AdWords certification
Other Business Responsibilities
Product & Pricing
• Listing of new SKUs on Marketplace and in-house D2C portals
• Assist in Pricing decisions based on cost and margin assessment
Customer Service
• Monitoring customer feedback and resolving customer issues
• Monitoring product ranking and taking initiatives to improve the same
• Email campaign for customer retention based on cohort analysis
Inventory management
• Ensuring adequate inventory planning to avoid out-of-stock across Amazon warehouses
• Liquidation of slow non-moving inventory on all the channels
Monitoring
• Weekly & Monthly performance reporting
• Monitor Sales, Margin, ACOS, Product Ranking, and Marketplace performance
About Coffeeza India Pvt. Ltd
Coffeeza is India's top specialty coffee Brand and was featured and awarded Forbes's best D2C Beverages Brand of the Year and also top seller award from Amazon India. The Founder Mr. Rahul Aggarwal is an avid coffee lover himself and self-motivated and highly passionate about growing the brand Globally. His passion and dedication towards the brand itself are a big motivation to work with Coffeeza and grow with the Brand.