Overview
Key responsibilities:
Development and management lead generation campaigns and nurture programs
Analyse, track, and report on ongoing B2B marketing initiatives
Develop multi-channel content (social media, email marketing, ad creatives, website copy, awards entries etc.)
Develop and drive digital marketing capabilities on key social channels.
Manage marketing website.
Track marketing and demand generation strategies to measure leads, MQLs, SQLs and Opportunities through to won business.
Keeping your ear to the ground for the latest industry trends and research
What we need from ideal candidate:
4-5 years B2B marketing experience
Confidence in managing Key Internal Stakeholders
A flair for design, and experience in using Canva.
Proven success in developing B2B marketing plans and campaigns.
Knowledge of demand generation tactics and lead conversion principles
Ability to create value propositions that communicate clearly to targeted audiences.
Experience with marketing automation and CRM tools (e.g. HubSpot, Pipedrive)
creative and resourceful, with excellent verbal and written communication skills
able to adapt to ever-changing circumstances – the business moves quickly!
A strong appetite to get ‘stuck in’ and work collaboratively in your team and cross-functionally.