Overview
Required Skills:
• 3 years PPC management experience including a minimum of 1-2 year experience hands-on management of Amazon sponsored search campaigns (Amazon India & International)
• Must be familiar with the terms ACOS, CTR, Impressions. • Strong demonstrable skills in: • Data analysis • Keyword analysis • Performance analysis
• Listing optimisation • Fluency in English & Hindi • Solid understanding of ecommerce and how Amazon channels interact • Can-do attitude & willingness to get involved driving the brands forward • Creative thinker & ability to ‘think outside the box’
Responsibility :
• Manage the delivery of Amazon ad campaigns; optimizing conversion & efficiency
• Delivery on keyword research, campaign setup, optimisation and reporting • Internal reporting & performance data analysis • Creating new PPC campaigns (with bulk files and manually) • Optimizing PPC campaign (with bulk files and manually) • Work closely with the Client & Internal teams
• Direct responsibility of campaign planning, implementation, budget management, performance monitoring, optimization and analysis
• Analyzing revenue, campaign performance, ACoS, daily ad spend, etc
• Staying on top of current search trends, competition and pay-per-click best practices
• Prepare daily, weekly dashboard and reports