Google Ads & Facebook Ads Executive

Overview

Salary range: Rs. 18,000 – Rs. 22,000

We are looking for an Online Advertising Executive to manage our clients’ Google Ads and Social Media Ads accounts.

Responsibilities:

– Perform daily account management on Google and Facebook/Instagram Ads or other ad platforms for a variety of clients.

– Understand client goals, create and execute strategies to exceed defined goals.

-Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid advertising as per client goals for the respective advertising channels.

– Generate weekly and monthly client reporting for all major metrics – goals tracking, revenue tracking and other paid advertising initiatives.

– Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of improvement.

– Communication with the team and clients on project development, timelines, and results.

– Work with leadership to explain and modify strategic plans.

– Understand and stay current on industry trends, competitive landscape and the like.

– Understanding client goals, create and execute strategies to achieve mutually defined goals

– Give strategic insights on the landing page, ad creative and overall ad performance.

– Handling reporting and analysis of digital activities, providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.

– Maintaining the digital advertising budget and track success metrics

– Managing social media ad operations and performance of client accounts, interacting with both internal and external stakeholders.

Qualifications:

– Experience in Search Engine Marketing (SEM) / Pay-per-click (PPC) and Social Media Advertising

– Experience in ecommerce paid advertising, both on Google and Facebook + Instagram

– Experience in Social Media Paid Marketing

– Sound knowledge of Facebook Business Manager

– Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieving client goals

– Google Ads and Facebook certification is a plus

– Working knowledge of HTML5, CSS, JavaScript, and WordPress (Coding skills would earn you brownie points)

– Part-timers, freelancers and agencies (that can let an employee on hire) can also apply

– Freshers need not apply. Your resume needs to have at least 1 year of consistent advertising experience.

Soft Skills:

– Excellent communication and interpersonal skills

– Industrious research skills and an aptitude to identify and resolve problems

– Well-organised and is deadline-oriented

– A go-getter with the ability to multi-task for different projects

– Independent – one who takes complete ownership/responsibility of assigned projects

– We do want the above, however, we also want someone who is creative and can have fun at the same time.