Overview
Adreso is on the lookout for a Marketing Team Lead to join an experiential tour company based in Goa. If you’re a dynamic marketer who is passionate about helping create a different narrative of Goa to the world and ready to lead innovative campaigns, apply now!
*What We Are Looking For:*
– An individual with a Graduate/Post Graduate degree.
– Ability to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
– Design, build, and maintain our social media presence.
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
– Identify trends and insights, and optimize spend and performance based on the insights.
– Brainstorm new and creative growth strategies.
– Plan, execute, and measure experiments and conversion tests.
– Collaborate with internal teams to create landing pages and optimize user experience.
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Instrument conversion points and optimize user funnels.
– Collaborate with agencies and other vendor partners.
– Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
– Strong analytical skills and data-driven thinking.
– Capability to stay up-to-date with the latest trends and best practices in online marketing and measurement.