Overview
Role of Content Strategist = Mange the entire content lifecycle: analyzing, planning, writing, editing, distributing, managing, and monitoring of content. The ultimate goal of the content strategist is to deliver core business goals: in a commercial context of revenue and growth. Hence, the Content Strategist achieves business goals by maximizing the commercial impact of content.
The following are key deliverables:
Content Strategy Lifecycle –Ideally the candidate will work across the content strategy lifecycle. We will consider candidates who may be strong in some (if not all) the following areas and provide them with the support to grow into the role.
1) Pre-Production
a) Research
i) User Analysis / User Needs: Personas, Scenarios, Surveys
ii) Content Inventory / Audit
iii) Content Gap Analysis
iv) Competitor Analysis
v) Search Engine Optimization Research
vi) Content Aggregation / Data Sourcing
b) Editorial Strategy
i) Voice / Style / Brand Guidelines
ii) Idea / Concept Development
iii) Development of Themes / Messages / Topics
iv) Establish Workflow: People, Ownership, Roles, Processes
v) Content Plan: What, When, How (Short/Long Term)
c) Management
i) Information Architecture
(1) Establish Metadata Frameworks
(2) Implement Taxonomies and Classification Schemes
(3) Develop Site Structures
ii) Content Management Tools and Practices
iii) Content Migration
iv) Content Conversion
v) Analytics Configuration
vi) Establish Content Backup / Versioning / Archival Practices
2) Production
a) Content Creation
i) Copywriting
ii) Asset Production
iii) Tagging / Classifying
b) Content Optimization
i) Search Engine Optimization
ii) Accessibility Optimization
iii) Proofreading / Editing / Fact Checking
c) Content Delivery
i) Encoding / Converting for Web
ii) Distribution Processes and Tools
3) Post-Production
a) Promotion
i) Monitoring / Reacting (e.g. Social Media, Comments, Moderation)
ii) Social Media Submission / PR / Marketing / Syndication
b) Evaluation
i) Analytics Analysis
ii) Success Evaluation, Learning, Feedback
About Veedma
We are India's first Content-As-A-Service company. We enable brands to build their content marketing, custom brand publishing, and media amplification. Digital marketing today is all about person to person communication to build trust and drive business results.
In today’s always connected world we believe in Simplicity of the Message for a Specific Medium.
We offer our services across Digital strategy, content marketing, content distribution, and media amplification.
We work with you to Define, Create, and Distribute your brand using digital channels across paid, earned, and owned media.
Our primary area of expertise is to guide brands to become successful media publishers in the changing digital landscape. We are firm believer's of Brands as Story tellers that enrich a customers life through education, information, and entertainment.