Overview
· To strategize and execute distinctive content solutions to achieve clients’ marketing and communication objectives, while strengthening their market distinctions.
· Develop and design innovative engagement via creative content, based upon insights and benchmarks.
· Promote continual creative improvement and actively contribute to a culture of innovation,
excellence and accountability.
· Suggest and implement proactive ideas to clients and internal teams.
· Understand analytics reports to refine content strategy.
· Create content to drive audience interaction and manage responses.
· Lead, inspire and mentor a diverse, multi-cultural team of Content & Creative Writers to
maintain consistent creative quality and develop market-effective, award-winning work.
· Work with the Creative Head & Operations head to constantly refine and improve the
creative and servicing processes.
· Participate in new business development efforts.