Business Development Executive

Overview

Lead generation & prospecting

Identify and target new potential clients across the wedding, corporate, live events, festivals, and entertainment segments.

Generate leads via cold calling, networking, referrals, online platforms, and industry events.

Research and analyze market trends, client needs, and competitor activity to inform sales strategies.

Client relationship management

Build and nurture long-term relationships with existing and potential clients, event planners, production companies, and venues.

Maintain a proactive follow-up schedule to ensure constant client engagement.

Respond to inquiries, schedule meetings, and conduct in-person or virtual presentations as needed.

Sales & revenue growth

Prepare and deliver compelling pitches and presentations tailored to client requirements.

Understand technical equipment needs (Audio, Lighting, LED Walls, Trussing, etc.) and suggest optimal solutions.

Prepare quotations and commercial proposals based on client briefs and project budgets.

Negotiate and close deals, ensuring profitability and client satisfaction.

Meet or exceed monthly and quarterly sales targets.

Coordination & handover

Collaborate with internal operations teams to ensure smooth execution of booked events.

Maintain clear documentation of client needs, quotations, agreements, and timelines.

Attend project briefings, site visits, and pre-event meetings when required.

Marketing support & brand representation

Represent the company at events, exhibitions, trade shows, and networking meets.

Promote company offerings through social media and other digital tools.

Reporting & analysis

Maintain accurate records of sales activities, client interactions, and deal statuses.

Submit weekly/monthly reports on pipeline status, achieved targets, and feedback from the field to the General Manager.

Analyze lost opportunities and client feedback for continuous improvement.

Requirements:

– Bachelor’s degree in Business, Marketing, Hospitality, or a related field.

– 1-2 years of experience in sales/business development, preferably in event, media, or rental services.

– Excellent communication, negotiation, and interpersonal skills.

– Strong understanding of the event lifecycle and equipment used in live events is a plus.

– Self-motivated, target-driven, and organized.

– Ability to manage multiple projects & clients under tight deadlines.

– Willingness to travel locally & work flexible hours based on client schedules or events.