Overview
Job Overview:
We are seeking an SEO Executive to manage all search engine optimization and marketing activities. The ideal candidate will be responsible for driving organic traffic, improving website rankings, and enhancing the overall digital presence of the company. As an SEO Executive, you will work closely with the design and development teams to optimize the on-page and off-page SEO strategies.
Key Responsibilities:
– Keyword Research & Strategy: Conduct in-depth keyword research and analysis to identify opportunities for ranking and organic traffic growth. Create SEO strategies that align with the company’s goals and target audience.
– On-Page Optimization: Optimize website content, meta tags, titles, and other on-page elements such as internal linking, URL structure, and image optimization to ensure they are SEO-friendly.
– Technical SEO: Collaborate with web developers to ensure that the website meets SEO standards such as proper indexing, mobile responsiveness, fast load times, and schema markup implementation.
– Off-Page SEO: Build a high-quality backlink profile through outreach, guest posting, and partnerships with relevant websites. Manage and monitor link-building campaigns to improve domain authority.
– SEO Audits: Conduct regular SEO audits to identify technical issues, site structure improvements, and content opportunities. Develop and execute a plan to address any issues found during audits.
– Performance Tracking & Reporting: Use tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs) to monitor organic performance. Generate regular reports on keyword rankings, traffic, conversions, and overall SEO progress.
– Competitor Analysis: Analyze competitors’ websites and strategies to identify trends and opportunities for growth. Implement insights into the company’s SEO strategy to stay ahead in the market.
– Stay Updated with SEO Trends: Keep up with the latest SEO trends, algorithm updates, and industry best practices. Apply new techniques to improve the company’s search engine rankings and performance.
Requirements:
– Proven experience as an SEO Executive or similar role
– Strong knowledge of SEO best practices, search engine algorithms, and ranking factors
– Proficiency in SEO tools such as Google Analytics, GTM, Google Search Console, SEMrush, Ahrefs, Moz, etc.
– Familiarity with HTML, CSS, and website development principles
– Excellent communication and collaboration skills
– Analytical mindset with attention to detail
– Ability to work independently and in a team environment
– Bachelor’s degree