Overview
DUTIES & RESPONSIBILITIES:
Define and execute SEO strategy towards the ultimate goal of increasing the visibility and traffic for Blurb’s clients
Implement on-page SEO best practices such as optimized page titles, meta description, internal linking, keywords based content optimization, sitemap submission, social media bookmarking for the website and associated social media platforms
Execute ethical off-page SEO activities including directory submissions, citation listings and leveraging social media platforms.
Understand the client’s needs, assist with budgets and executing Google ad campaigns.
Keep track of key metrics indicating the organic search based traffic, user behavior and other relevant information
SKILLS REQUIRED:
Fluency in English is a must / strong communication skills
Basic understanding of website design and social media marketing.
Knowledge of SEO: keyword research analysis, Google Webmaster Tools, Google Analytics and Google Ads preferred
Attention to detail and thoroughness
Ability to multitask
Ability to work well in a group setting
Ability to prioritise tasks
Good sense of aesthetics in design
About Blurb
Blurb is a PR & digital marketing agency based in Goa currently serving lifestyle brands such as restaurants, hotels, retail and wellness companies. We are building our team. Join us and grow in a positive and supportive environment.