SEO & Digital Marketing Specialist

Overview

Digital Marketing Specialist – Job Responsibilities:

Website Optimization:

Review and analyze client websites for areas of improvement and optimization.
Write compelling calls-to-action to enhance visitor conversion.

Content Creation:

Develop effective SEO content for blogs, websites, and social media platforms.
Conduct keyword analysis and stay updated on SEO techniques employed by competitors.

Link Building:

Formulate strategies for link building to enhance the website’s authority.

Paid Digital Marketing:

Execute paid digital marketing activities, including Google Ads, PPC, digital display, and YouTube campaigns.
Implement search engine optimization (SEO) tactics.

Keyword Research:

Conduct extensive keyword research for upcoming digital marketing campaigns, both for SEM and SEO.

Analysis and Reporting:

Analyze paid search trends using tools like Google Analytics and provide comprehensive reports.
Collaborate with the digital marketing team to communicate findings and recommendations.

Website Improvements:

Recommend changes to website architecture, content, and linking for improved SEO targeting.

Performance Indicators:

Achieve key performance indicators, such as reducing website bounce rates and enhancing dwell time.

Email Marketing:

Create and execute email marketing campaigns.

Stay Updated:

Identify and stay informed about new trends in digital marketing and evaluate emerging technologies.

Qualifications:

Graduates with a minimum of 1 year of relevant experience.
Google Analytics and Google Ads certifications are advantageous.
Proficient in tools like SEMRush, Google Analytics, and Google Webmaster Tools.
Strong communication and analytical skills.

If you are passionate about digital marketing, have a keen eye for optimization, and are eager to contribute to a dynamic team, we invite you to apply for this exciting opportunity. Join us in staying at the forefront of the ever-evolving digital landscape!