Digital Marketing Executive – Paid Ads

Overview

We are seeking a highly motivated and experienced Digital Marketing Executive specializing in Paid Ads to join our dynamic team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital platforms. If you’re passionate about digital marketing, have a strong analytical mindset, and thrive in a fast-paced environment, we want to hear from you.

Key Responsibilities:
Collaborate with clients to develop effective paid advertising strategies that align with their objectives and budgets.
Create and manage paid ad campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and others as needed.
Conduct thorough keyword research to identify relevant keywords and phrases for optimized ad campaigns.
Write compelling ad copy and collaborate with design teams to create eye-catching visuals for ads.
Monitor and optimize ad spend to ensure efficient allocation of budgets and maximize ROI.
Analyze campaign performance data, generate reports, and provide actionable insights to clients.
Conduct A/B tests to refine ad creatives, landing pages, and campaign strategies for continuous improvement.
Keep abreast of industry trends, algorithm updates, and emerging advertising platforms to maintain a competitive edge.
Maintain clear and effective communication with clients, providing regular updates and addressing their concerns.

Skills Required:
Bachelor’s degree in Marketing, Advertising, or a related field.
Proven experience in managing and optimizing paid advertising campaigns across multiple platforms.
Proficiency in using digital marketing tools and platforms, including Google Ads, Facebook Business Manager, and analytics tools.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication skills, both written and verbal.
Creative thinking and the ability to craft engaging ad copy.
Detail-oriented with strong project management skills.
Google Ads and other relevant certifications are a plus.Benefits:
Competitive salary commensurate with experience.
Opportunities for professional development and training.
A dynamic and collaborative work environment.
The chance to work with diverse clients across various industries.