Overview
Job Brief:
We are looking for an experienced and versatile Digital Marketing lead. Our ideal candidate will have experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Requirements:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI for Social Media Team
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews on social media
- Oversee social media accounts (should have a hands-on experience on Facebook, Instagram, LinkedIn, Twitter & Pinterest)
- Suggest and implement strategies to develop brand awareness, like promotions, offers, giveaways, influencer marketing & etc.
- Monitor traffic generated from social media on Google Analytics
- Collaborate with social media team & other teams like design, sales and management to ensure brand & team consistency
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Ability to explain what’s driving their teams’ performance in a concise and data-driven way
- Ability to identify and grow talent, lead, motivate and coach direct reports
- Proven ability to identify training needs and support development of programs
- High level of integrity as demonstrated personally and professionally
- Proven ability and passion to coach in one-on-one and also in a team setting with a clear data-driven approach and tangible output for agents to improve
- Outstanding customer service skills
- Excellent written and verbal communication skills. Comfort communicating with all levels of management and able to adjust messaging to different target audiences with to-the-point communication
- Excellent organizational skills and detail-oriented approach to problem-solving
- Demonstrated proficiency in multi-tasking and prioritization
- Understanding of business process improvement methods
- Understanding of departmental policies and procedures