Job Brief:

We are looking for an experienced and versatile Digital Marketing lead. Our ideal candidate will have experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.



?        Perform research on current benchmark trends and audience preferences

?        Design and implement social media strategy to align with business goals

?        Set specific objectives and report on ROI for Social Media Team

?        Communicate with followers, respond to queries in a timely manner and monitor customer reviews on social media

?        Oversee social media accounts (should have a hands-on experience on Facebook, Instagram, LinkedIn, Twitter & Pinterest)

?        Suggest and implement strategies to develop brand awareness, like promotions, offers, giveaways, influencer marketing & etc.

?        Monitor traffic generated from social media on Google Analytics

?        Collaborate with social media team & other teams like design, sales and management to ensure brand & team consistency

?        Stay up-to-date with current technologies and trends in social media, design tools and applications

?        Ability to explain what’s driving their teams’ performance in a concise and data-driven way

?        Ability to identify and grow talent, lead, motivate and coach direct reports

?        Proven ability to identify training needs and support development of programs

?        High level of integrity as demonstrated personally and professionally

?        Proven ability and passion to coach in one-on-one and also in a team setting with a clear data-driven approach and tangible output for agents to improve

?        Outstanding customer service skills

?        Excellent written and verbal communication skills. Comfort communicating with all levels of management and able to adjust messaging to different target audiences with to-the-point communication

?        Excellent organizational skills and detail-oriented approach to problem-solving

?        Demonstrated proficiency in multi-tasking and prioritization

?        Understanding of business process improvement methods

?        Understanding of departmental policies and procedures


So what are we looking for?

We need someone who has the skills to call themselves a Leader.

Someone with the below Skill Sets:

?        Degree in marketing or a related field.

?        Proven working experience of 2-3 years as a Social Media Team lead/ Social Media manager with experience in managing a team.

?        Excellent communication skills.

?        Previous experience in an Agency setup is preferred.

?        Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

?        Strong analytical skills and data-driven thinking & knowledge of analytical tools, Google Analytics, Facebook insights etc.

?        Up-to-date with the latest trends and best practices in online marketing and measurement.

?        Strong knowledge of the social media platforms such as Facebook, Instagram, LinkedIn, Twitter & Pinterest

?        The ability to work under pressure and meet deadlines with goals.

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