Job Brief:

We are looking for an experienced and versatile Digital Marketing lead. Our ideal candidate will have experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.


  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI for Social Media Team
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews on social media
  • Oversee social media accounts (should have a hands-on experience on Facebook, Instagram, LinkedIn, Twitter & Pinterest)
  • Suggest and implement strategies to develop brand awareness, like promotions, offers, giveaways, influencer marketing & etc.
  • Monitor traffic generated from social media on Google Analytics
  • Collaborate with social media team & other teams like design, sales and management to ensure brand & team consistency
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Ability to explain what’s driving their teams’ performance in a concise and data-driven way
  • Ability to identify and grow talent, lead, motivate and coach direct reports
  • Proven ability to identify training needs and support development of programs
  • High level of integrity as demonstrated personally and professionally
  • Proven ability and passion to coach in one-on-one and also in a team setting with a clear data-driven approach and tangible output for agents to improve
  • Outstanding customer service skills
  • Excellent written and verbal communication skills. Comfort communicating with all levels of management and able to adjust messaging to different target audiences with to-the-point communication
  • Excellent organizational skills and detail-oriented approach to problem-solving
  • Demonstrated proficiency in multi-tasking and prioritization
  • Understanding of business process improvement methods
  • Understanding of departmental policies and procedures
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