Overview
Creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. Their job is to ensure that their clients’ content is relevant enough to create interest for consumers, plus answer any of their questions and possibly convert them into a customer. Content writers have a number of skills including:
Excellent overall writing skills in a number of different styles/tones
Impeccable spelling and grammar
A deep understanding of consumers and what motivates them online
Great research, organizational, and learning skills
High comprehension of software like Microsoft Word and Google Docs
Familiarity with keyword placement and other SEO best practices
Some experience with online marketing and lead generation
An understanding of formatting articles on the web