Junior Marketing Executive

Overview

Junior Marketing Executive – Investor Outreach, AI & Digital Marketing

Experience: 0 – 2 Years

Job Location: Panaji Goa

Salary: ?20,000 – ?35,000 CTC

Notice Period: Immediate Joiners Preferred

Education: Any Graduate (Marketing, Business, Communications, IT, Digital Media, Finance, or related field preferred)

About the Role:
Enigmasoft Technologies is seeking a highly motivated and tech-savvy Junior Marketing Executive to support our digital marketing initiatives, investor outreach campaigns, and lead generation activities. This role is ideal for candidates who are passionate about digital marketing, artificial intelligence, social media management, startup ecosystems, and data-driven outreach.
The successful candidate will play a key role in building brand visibility, supporting fundraising and investor engagement efforts across our portfolio, and leveraging AI tools to enhance marketing and outreach effectiveness.

Key Responsibilities:
1. Investor Outreach & Business Development
2. Build and manage investor target lists using LinkedIn Sales Navigator based on investment thesis, stage, geography, sector focus, and cheque size.
3. Execute LinkedIn outreach campaigns including connection requests, InMails, and personalized follow-ups.
4. Support founder and business development teams in identifying and engaging venture capital firms, angel investors, strategic partners, and industry stakeholders.
5. Draft professional outreach messages, email introductions, follow-ups, and investor communication materials.
6. Maintain organized CRM records and track outreach activities, response rates, meetings booked, and conversion metrics.
7. Conduct market research on investors, startups, competitors, and industry trends.

Digital Marketing & Social Media:
1. Assist in planning and executing digital marketing campaigns across multiple channels.
2. Create, schedule, and manage content for LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other digital platforms.
3. Support lead generation campaigns through content marketing, outreach, and digital advertising initiatives.
4. Assist with website content updates, SEO activities, and online brand management.
5. Monitor social media engagement, audience growth, impressions, click-through rates, and campaign performance.

AI-Assisted Marketing & Content Creation:
1. Utilize AI tools such as ChatGPT, Claude, Gemini, Copilot, Midjourney, Canva AI, and similar platforms to support content creation, outreach personalization, and campaign execution.
2. Use AI-driven workflows to draft, personalize, optimize, and A/B test marketing and outreach campaigns.
3. Generate marketing content including social media posts, blogs, email campaigns, promotional materials, and investor communication.
4. Stay updated on emerging AI technologies and identify opportunities to improve marketing efficiency and effectiveness.

Analytics & Reporting:
1. Track and analyse campaign performance using tools such as Google Analytics (GA4), Google Search Console, Microsoft Clarity, LinkedIn Analytics, and Meta Business Suite.
2. Prepare regular reports on campaign performance, investor outreach activities, engagement metrics, lead generation, and conversion rates.
3. Provide actionable recommendations based on data insights and performance trends.

Collaboration & Administration:
1. Work closely with management, founders, engineering teams, and business development teams to support organizational objectives.
2. Coordinate multiple campaigns and outreach activities simultaneously while maintaining high attention to detail.
3. Ensure CRM and outreach databases remain accurate, organized, and up to date.

Required Skills & Qualifications:
1. 0–2 years of experience in Digital Marketing, Marketing, Social Media Management, Business Development, Investor Relations, Communications, or related fields.
2. Strong interest in Artificial Intelligence, startup ecosystems, and digital marketing.
3. Familiarity with LinkedIn, LinkedIn Sales Navigator, and professional networking platforms.
4. Excellent written and verbal English communication skills.
5. Ability to write concise, persuasive, and professional outreach messages.
6. Basic understanding of SEO, SEM, content marketing, and social media management.
7. Exposure to analytics tools such as Google Analytics, Google Search Console, Microsoft Clarity, or similar platforms.
8. Strong analytical, organizational, and problem-solving skills.
9. Proficiency in Microsoft Office Suite and Google Workspace.
10. Ability to manage multiple tasks and campaigns independently.

Preferred Skills:
1. Experience with LinkedIn outreach campaigns and lead generation activities.
2. Familiarity with CRM platforms such as HubSpot or similar systems.
3. Experience using outreach automation tools such as Lemlist, Expandi, Dripify, or similar platforms.
4. Knowledge of startup fundraising, venture capital, angel investing, or innovation ecosystems.
5. Experience using AI-powered marketing and productivity tools.
6. Basic graphic design skills using Canva or Adobe Creative Suite.
7. Knowledge of video editing tools and short-form content creation.
8. Exposure to deep-tech, clean-tech, sustainability, or engineering-focused industries.

About Enigmasoft Technologies:
Enigmasoft Technologies is a rapidly expanding R&D-driven company specializing in advanced IT and engineering solutions. We focus on developing innovative hardware and software technologies across clean energy, advanced manufacturing, digital systems, and emerging technologies. Our teams work on early-stage innovation, rapid prototyping, and technology commercialization, delivering solutions that bridge research and real-world deployment.

Benefits:
1.  Direct exposure to founders, investors, and strategic business initiatives.
2. Opportunity to work on fundraising, business development, and digital marketing projects.
3. Hands-on experience with cutting-edge AI tools and modern marketing technologies.
4. Performance incentives linked to qualified meetings, outreach success, and campaign outcomes.
5. Career growth opportunities within a rapidly growing technology organization.
6. Benefits as per company policy.

Shift Timing
1:30 PM – 10:30 PM

Application Process:
Interested candidates may share their updated CV along with relevant writing samples, outreach examples (if available), and a brief note on their experience with LinkedIn, AI tools, or digital marketing campaigns.

Email: hr@enigma-tech.io

Goa Office
7th Floor, Silvio Heights, St. Inez, Panaji, Goa – 403001, India.