Social Media Manager

Overview

Responsibilities

• Manage social media marketing campaigns and day-to-day activities.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Curate relevant content to reach audience.
• Monitor, listen and respond to users in a social way while cultivating leads and sales.
• Analyze Competitor activity & recommend improvements to increase performance.
• Encourage Collaboration.
• Create actionable plans to both grow and maintain followers through popular social media platforms such as twitter, facebook, instagram, youtube & linkedin.
• Study and analyze trends & plan content around it.
• Communicate with followers and respond to queries in a timely manner.
• Engage in social media communities by responding to social media posts and developing discussions.
• Building brand awareness by engaging relevant influencers.

Qualifications / Requirements

• 2+ years of proven work experience as a social media manager.
• Excellent knowledge of Instagram, facebook and other social media best practices.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image, and video reels** ).
• Good understanding of social media KPIs.
• Understanding of SEO and web traffic metrics.
• Knowledge of online marketing channels.
• Excellent communication skills.
• Familiarity with web design is an added advantage.
• Graphic Designing Skills for designing posts. (Coral Draw / Illustrator / Photoshop).
• Video editing will be considered a major plus point.