Overview
What we’re looking for: 3-6 years of inbound, SEO, B2B startup experience (SaaS experience would be a plus). Attention to micro details, super powers with excel sheets, a heart that beats analytically and a hunger for experimentation.
Responsibilities:
Plan and execute digital marketing/growth strategy to accelerate the growth of Browntape (products + services)
Create and execute growth experiments
Help with blog strategy
Writing compelling copy, in customer focused language
Conversion optimization on blog and throughout marketing website
Build connections with media outlets and generate inbound links from top sites
SEO optimization of marketing site and blog, content, guides, etc.
Experience leveraging app store platforms, social media platforms, blogs, forums, and online communities to improve search engine results (SEO) and capture consumers
SEM/paid search testing, Google Ad words and other platforms
Digital PR
Improve our existing email marketing
Social Media
Testing and measuring results
– See more at: http://www.browntape.com/pages/jobs/#digital_marketing_manager
Desired Skills:
Analytics, funnels, data, and testing growth experiments is all second nature
Multi-tasker, Independent worker, Start-up junkie, a sucker for learning and research
Excellent with people, gets things done: Work closely with creative teams to develop and implement campaigns
Be adept with the dynamic digital marketing scenario
Technical Skills:
SEO
Basics of HTML/CSS
Google PPC and Adsense
Display advertising – Google network, standalone websites, other inventory networks
Mobile display advertising
Adroll/Perfect Audience/Retargeter/Chango
Zedo/Doubleclick
– See more at: http://www.browntape.com/pages/jobs/#digital_marketing_manager
About Browntape eCommerce
Browntape.com allows Internet Merchants to harness the power of Multi Channel eCommerce. We have a technology platform that helps merchants on sites like Ebay, Amazon, Flipkart, Snapdeal and many more, manage orders and inventory in one place without the need to log into each site separately.
We are a VC-funded company backed by India's leading early-stage fund Seedfund. With over 2500 clients, Browntape can boast of big names like Coke, Milton, IFB and Siyaram. Our 160 member strong team is headed by some of the coolest guys from IIT, IIM, NIT and Symbiosis.