Overview
We are looking for an experienced and versatile Digital Marketing lead. Our ideal candidate will have experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Requirements:
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI for Social Media Team
Communicate with followers, respond to queries in a timely manner and monitor customer reviews on social media
Oversee social media accounts (should have a hands-on experience on Facebook, Instagram, LinkedIn, Twitter & Pinterest)
Suggest and implement strategies to develop brand awareness, like promotions, offers, giveaways, influencer marketing & etc.
Monitor traffic generated from social media on Google Analytics
Collaborate with social media team & other teams like design, sales and management to ensure brand & team consistency
Stay up-to-date with current technologies and trends in social media, design tools and applications
Ability to explain what’s driving their teams’ performance in a concise and data-driven way
Ability to identify and grow talent, lead, motivate and coach direct reports
Proven ability to identify training needs and support development of programs
High level of integrity as demonstrated personally and professionally
Proven ability and passion to coach in one-on-one and also in a team setting with a clear data-driven approach and tangible output for agents to improve
Outstanding customer service skills
Excellent written and verbal communication skills. Comfort communicating with all levels of management and able to adjust messaging to different target audiences with to-the-point communication
Excellent organizational skills and detail-oriented approach to problem-solving
Demonstrated proficiency in multi-tasking and prioritization
Understanding of business process improvement methods
Understanding of departmental policies and procedures
So what are we looking for?
We need someone who has the skills to call themselves a Leader.
Someone with the below Skill Sets:
Degree in marketing or a related field.
Proven working experience of 4 years as a Social Media Team lead/ Social Media manager
Excellent communication skills.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Strong analytical skills and data-driven thinking & knowledge of analytical tools Google Analytics, Facebook insights etc.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Strong knowledge of the social media platforms such as Facebook, Instagram, LinkedIn, Twitter & Pinterest
The ability to work under pressure and meet deadlines with goals.