Overview
? WE’RE HIRING: E-COMMERCE GROWTH LEAD – SHOPIFY & D2C
? Location: Verna Industrial Estate, Goa
? Work Mode: Full-time | Work from Office
? Gender: Female Candidates Preferred
? Experience: 4 to 6 Years
? Salary: 5 to 6 LPA
We are looking for an experienced E-commerce Growth Lead to drive the growth of a premium D2C consumer brand, with a strong focus on customer retention, CRM, repeat purchases and Customer Lifetime Value (CLV).
This role is ideal for professionals who have successfully grown D2C businesses through customer loyalty, lifecycle marketing and retention strategies rather than relying primarily on paid advertising or heavy discounting.
Key Responsibilities
* Drive Shopify-based D2C e-commerce growth.
* Develop and execute CRM, customer retention and lifecycle marketing strategies.
* Improve repeat purchase rates, customer lifetime value and customer engagement.
* Build subscription programmes and customer loyalty initiatives.
* Manage CRM platforms such as Klaviyo and WhatsApp marketing tools.
* Analyse customer cohorts, conversion funnels and purchasing behaviour.
* Plan marketing calendars, campaigns and customer engagement initiatives.
* Drive sustainable revenue growth through organic and retention-led strategies.
Mandatory Requirements
* 4–6 years of experience in D2C E-commerce.
* Hands-on experience with Shopify.
* Strong expertise in CRM, customer retention and lifecycle marketing.
* Experience with Klaviyo and WhatsApp marketing platforms.
* Proven track record in improving repeat revenue, subscriptions or loyalty programmes.
* Strong understanding of CLV, cohort analysis and conversion funnels.
* Excellent communication, writing and analytical skills.
* Ability to drive growth without depending heavily on discounts.
Preferred Industry Experience
Health & Wellness | Sports Nutrition | Supplements | Food & Beverage | Personal Care | Premium D2C Brands.
Experience working with bootstrapped or profitable D2C businesses will be an added advantage.
Important
This is NOT a conventional Performance Marketing role.
Candidates whose experience is primarily in Meta Ads, Google Ads, paid acquisition or discount-led campaigns may not be suitable.
Relocation to Goa is mandatory for candidates currently based outside Goa.
? Interested candidates can share their updated resume on Whatsapp 8788045132 – No Calls Please