Overview

·         To strategize and execute distinctive content solutions to achieve clients’ marketing and communication objectives, while strengthening their market distinctions.
·         Develop and design innovative engagement via creative content, based upon insights and benchmarks.
·         Promote continual creative improvement and actively contribute to a culture of innovation,

excellence and accountability.
·         Suggest and implement proactive ideas to clients and internal teams.

·         Understand analytics reports to refine content strategy.

·         Create content to drive audience interaction and manage responses.

·         Lead, inspire and mentor a diverse, multi-cultural team of Content & Creative Writers to

maintain consistent creative quality and develop market-effective, award-winning work.
·         Work with the Creative Head & Operations head to constantly refine and improve the

creative and servicing processes.
·         Participate in new business development efforts.

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